Porsche Future Lab.

Porsche Future Lab.

Porsche Mission E concept in Sydney.

Porsche Cars Australia is showing its all-electric Mission E concept car as part of a brand pop-up display in Barangaroo, Sydney.

The ‘Future Lab’ allows visitors to get up close and personal with Porsche’s history and future with a 1962 Porsche 356 on display alongside the Mission E concept.

Visitors have the chance to explore the brand’s heritage via an interactive multimedia display and discover the future of Porsche through augmented and virtual reality experiences.

The Future Lab, open to the general public from 8-21 October, immerses visitors in ‘Porsche e-performance’ technology as the brand prepares to launch its first all-electric sports car, the Taycan, in Australia in 2020.

The Taycan will feature two permanently excited synchronous motors (PSM) with a system output of over 600 hp (440 kW) accelerate the electric sports car to 100 km/h in well under 3.5 seconds and to 200 km/h in under twelve seconds. This performance is in addition to a continuous power level that is unprecedented among electric vehicles: Multiple jump starts are possible in succession without loss of performance, and the vehicle’s maximum range is over 500 km*.

The Future Lab will also host a series of special speaker events, free to the public, featuring Australians in the fields of electro-mobility, social trend forecasting, design, and motorsport. Creative minds can let their imagination flow in the design corner and share the latest Porsche inspired designs via the hashtags #porschetracks and #porscheaustralia.

“Porsche is very excited to give Australians the first close-up look at the ‘Mission E’ concept study,” said Porsche Cars Australia Director of Marketing and Motorsport, Toni Andreevski.

“The Porsche Future Lab, which is open to the general public, shows Australians that the future of mobility is one step closer with the arrival of the first purely electric Porsche, the new Taycan, in 2020.”

Hear from the best at the Porsche E-Performance Speaker Series

Tuesday 9 October, 1:00pm
Tim Washington — Director at JET Charge
 Ingo Appel — Head of Product & Smart Mobility at Porsche Cars Australia

Tim is a leading expert, strategist and business leader in the electric vehicle industry. He is a Chair of the Electric Vehicle Council as well as founder of both JET Charge and Chargefox.

Ingo is tasked with ensuring the company’s continual development in the future, overseeing the implementation of Porsche electric vehicles in Australia and associated new technologies.

Thursday 11 October, 12:15pm
Luc Wiseman — Founder of D'Marge

Luc founded men’s online magazine D’Marge five years ago. Today it is the playbook for the modern man. As one of Australia’s largest and most respected men’s lifestyle websites, it boasts over 1.5 million unique monthly readers.

Thursday 18 October, 12:15pm
Matt Campbell & Chelsea Angelo — Porsche Motorsport

Matt has scaled Porsche Motorsport to become Australia’s top sports car racing export, competing against the world’s best GT drivers around the globe.

Widely considered as Australia’s leading female race car driver, Chelsea Angelo is forging a professional motor racing career with Porsche.

Friday 19 October, 12:15pm
Danielle Di-Masi — Marketing Strategist

Danielle Di-Masi is an international leader in the art of seamless communications in the electronic age. She specialises in integrating the latest digital innovations with the nuances of how we communicate today.

For updates on the Porsche Future Lab visit PorscheFutureLab.com.au or follow @PorscheAus on Twitter or @PorscheCars_AU on Instagram.


Porsche Future Lab

Exchange Place (outside David Jones)
Barangaroo, Sydney

Free and open to the public

October 8 to 21
8am to 6pm Monday to Friday
10am to 6pm Weekends


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